Online selling venues like 1000Markets have opened up a whole new world for jewelry artists & lets us share our work with people that would be geographically impossible to reach in our normal course of business. Without the expense of brick and mortar shops we can devote more time to creating, and offer our clients high quality at affordable prices. The perfect arrangement, right? Well, maybe…
There will always be customers that want to hold a piece in their hands before they decide to buy. Shoppers who love the thrill of the hunt; that moment when you spot something beautiful, pick it up and decide you just can’t let it go. This is one reason many online sellers also participate in Art shows, or sell in boutiques & museums. For some sellers, Summer finds you pitching your tent at outdoor festivals, or Fall finds you preparing for Holiday shows.
How does an online seller “Get this show on the road”? It may seem hard to shift gears from the up close marketing of photographing your work to a larger scale, more cohesive display of your pieces. But the payoff can be great. Not just in added sales, but in the valuable information to be gained through face to face contact with your buyer. I often learn more from observing people that visit my booth and DON’T buy than from the ones that do. Watching these customers has helped me to evolve both the overall look of my booth set up and to refine the type of pieces I make. More on that subject in a future blog post. Today’s post is about the overall look of the booth or display.
My own set-up leans toward a beachy feel that includes shells, sandy colored table coverings and white busts & trays. Vonna, of Just Vonna, tailors her set up to the event or venue. I’ve included a picture of her table for a wine themed event. Her colors and display really complement the vineyard concept of the show and highlight her beautiful pieces. Linda, of Must Haves uses glass cases & sleek plexi pieces for her Museum & Art show setup that really allows her amazing work to be the star. Cheryl, of LibertyO, uses standing grids and lush purple fabric along with a treasure trove of items placed at different levels. Seeing such a booth it would be almost impossible not to venture closer to touch the pieces.
Whether you’re going to try your first in person show, or just want to fine tune your display, consider a few points…
1) What’s my image? Do you want a whimsical look? Elegant? Earthy and natural? Take that into consideration and try to tailor your displays to enhance that feeling.
2) Elevate…In my early days I started by arranging my pieces on beautifully covered tables. It was pretty but literally a bit flat. Think about creative ways to get your pieces up where people can spot them from a distance and be drawn to your booth.
3) Roadies…Stage musicians have semi trucks and burly roadies to move the things they need for a show. But for the artisan, portability and ease of set up and break down are key. A “Wow” display that’s difficult to move or set up will just frustrate you in the end.
4) K.I.S.S. That’s right. Keep it simple. Don’t have so many bells and whistles that the display becomes the star.
Next post will focus on show experiences & the valuable things that you can learn when you show in person.